One of the few problems with video marketing is that people base its success on the number of views. For example, many marketers will only consider a video successful if it brought in 10,000 views.
While views are important because this increases the likelihood that people will come to your website, they don’t mean anything if you can’t convert them. Some of the most viral videos have barely increased a company’s profit margin, so you need to ensure that your videos are actually converting if you want those views to count.
Making Engaging Content
One of the top things that you need to do to convert people is to make engaging content. If your content is boring, stale or it doesn’t deliver, then people will lose interest within a few seconds. This doesn’t mean that you need to make exciting videos, because these videos aren’t always appropriate. For example, if you are using video marketing to advertise your B2B manufacturing plant, then exciting content probably won’t convert your visitors. [click to continue…]
Video marketing is an incredibly effective tool for your website, but it might not be working for you. Some people just have some very bad luck when it comes to creating and marketing videos, but the truth is that most people fail because they don’t know what to do next.
You can’t just slap up a video and hope for the best. You need to take destiny into your own hands and make your video successful.
It Doesn’t Engage
Your video needs to engage, even if your video marketing is targeting a boring niche that most people don’t get excited about. There is a difference between making a video and making an engaging video. The engaging video talks to your viewer’s true concerns. If you are in the B2B market, then don’t just say that you can save people money. Tell them exactly how your service will save them money. [click to continue…]
Video marketing is now being recognized as a sales tool because studies have shown that the presence of a video improves conversion time and time again across various verticals. When watching a video, viewers get ‘hooked’ which results in more time spent on the site and hence more connection and trust is built in the process.
A recent post from emarketer.com states:
In this growing retail category, video has emerged as a promising platform for apparel marketers looking to build online shopper confidence. Online video adds an element of “touch and feel,” helping mitigate shoppers’ fears that once their purchase is delivered, it may not be what they had in mind.
This is not just in the apparel industry but across all the industries.
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Video Marketing is one of the most important online marketing trends in the last couple of years and its easy to see why. Multiple studies have shown that people are more likely to stay on a web page with video, remember video for longer than they remember text and increases revenue. Video seems to be a no brainer, right?
However, that is all relevant to people who have seen your video and are now interested in your product. Making a quality video after all isn’t cheap and while it can be worthwhile, that is only if people see your video. The real question is how can you get people to see your video in the 1 st place?
The 1st answer people give is “Put it on YouTube”. After all, YouTube is the 2nd biggest search engine on the internet (behind Google), has millions of unique users visiting their site every day and is tailor made for video. The problem is that you are not the only one to come to that conclusion. Every minute on YouTube over 60 hours of video are loaded onto their cloud making it very hard to get found within the clutter. Indeed, over 50% of YouTube videos have less than 100 views.
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Whiteboard animation videos are fairly new to the video marketing world, but their potential for growth has got to be one to begin to take note of. Why have these videos begun to take off in the video marketing world? Their incredibly enticing features lead these videos to be original, memorable, and jaw-dropping.
With thousands of videos uploaded to hosting sites like YouTube and Vimeo each day, to produce a video that is likely to be seen and become viral becomes increasingly difficult. Because competition for video views is so high, it is important that your video is original, high quality, and unique. Whiteboard animation is definitely a unique video format that many companies have yet to discover. Being that it is not common for viewers to see animations created right before their eyes through video, most viewers are likely to talk about this interesting video medium with others, sharing it through social networks, talking about it, and just curious about it.
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YouTube has silently rolled out a new feature where you can brand your videos using a logo and also promote your channel or a single important video across all your channels. This is great for publishers who focus on a single channel to get maximum views and subscribers. I heard that YouTube has not activated this feature to all the accounts yet, but I have got it for all my accounts. You should go and check in your YouTube settings.
Inside you will be having two options. One for featuring your channel branding across all videos and another for featuring a single video across all the videos. [click to continue…]
There are two kinds of people in this world: Those who blog and those who don’t. Blogging has become very popular and common nowadays that people will get shocked if you tell them you do not have a blog of your own.
So if you do not have a blog yet, go ahead and do it. If you already have a blog, then there is a good chance that your blog is not yet popular as much you want it to be, so continue reading…
Today, we are going to have a look at the tips and strategies for promoting your blog through YouTube Video Marketing. There are many methods to promote a blog such as social media, guest posts, email marketing but video marketing is now a big piece of the puzzle and you cannot afford to ignore it. [click to continue…]
In this article, we will look at some of the basic and advanced tools necessary if you want to create a talking head video.
Those who have been following my blog and newsletter for a while would know that I have mixed feelings about talking head videos. Fact No.1: talking head video on the internet is boring. Because internet is not like TV. Jakob Nielsen in his usability tests and eye tracking tests had proved that it is very hard to keep the user’s attention using a talking head video.
Sometimes just words-and-pictures animated videos (infomovies) are more engaging. A lot of web application’s intros and product presentations are not talking head videos. Take a look at Amazon’s new Kindle Fire‘s Quick Tour Video. If talking head videos were more effective, Amazon would have used it.
But if you are trying to build your own tribe, you need to connect with your audience by showing up. Though I wouldn’t recommend using talking head videos for all the content you produce, creating one for once in a while is definitely useful in establishing the connection with your audience and letting them know that you are a real person behind the pixels.
Say for example, a talking head video in the about page and a few videos where you are just explaining an abstract concept. You can also choose to use talking head video for 10-20 seconds before a presentation or a screencast or infomovie video. [click to continue…]
You heard that YouTube is great for traffic and conversions and you finally created a YouTube video. But it probably did not take you to the promised land yet. You are still waiting for your YouTube video to get thousands of views, get that hockey stick graph along with favorites, comments and positive ratings. Don’t lose hope on YouTube video marketing yet. YouTube is a great source of traffic but it takes some time to nail the right strategy. Sometimes your videos are set to fail before you even start making the video. This post may help you succeed with YouTube. It all depends on how high your YouTube video ranks on Google and YouTube.
1. Give People What They Need (Relevancy)
If you are creating a video about something that people are not proactively looking for, then there are good chances that you video will hardly touch a thousand views. You cannot rely on social sharing alone to get a reach for your video.
You need to create a video on a topic where people are already looking for. Google Keyword tool is the best way to find out what people are searching for. This is more about finding out what people need and creating content that caters that need than a mere ‘seo tactic’. In fact the SEO that Google intends is relevancy. [click to continue…]
In general, all businesses have 20% if the actions that bring 80% of the results. But sometimes the 80% are so important that the 20% cannot exist without the 80%. For example, the most productive task that you could do in video marketing for your business is creating engaging content. But once you create it, there are other tasks which will help your video reach more people.
For such tasks you can have a virtual assistant or an employee who can handle the task for you. Some of the tasks you can out source are:
- Editing the video. (Like Removing scenes)
- Adding a video intro to your video.
- Exporting the video to web friendly format.
- Uploading the video on YouTube.
- Doing some keyword research and adding appropriate tags.
- Including the link in the description.
- Transcribing the video and adding closed captions in YouTube for SEO.
- Adding Annotations in YouTube wherever appropriate.
- Uploading a catchy thumbnail for the video (Partner Accounts Only)
- Sharing the video in 10-20 social bookmarking sites and social media properties.
- If the video had a presentation file, uploading it to SlideShare.net and AuthorStream.com and social bookmarking it.
- Sending an email to subscriber list of the blog.
- Embedding the video on a blog if applicable.
- Uploading the same video to other video hosting sites such as vimeo, dailymotion.com and so on.
All the above tasks are very important to reach a wider audience and gain more customers. But if you are doing all these yourself, it can be extremely boring and sometimes it will prevent you from creating great video content in the first place because you will be forced to all these tasks once the video is created. It is hard to do both the creative part and the analytical processes at the same time. [click to continue…]