videoVideo production on a small-scale is easier than it has ever been, thanks to the boom in technology we’ve seen over the past ten years and the relevancy of YouTube. The integration of the Internet and personal video has come full circle and made it incredibly simple for anyone with a video camera to put on a production of a variety of sizes.

While smaller-scale productions are usually less reliable in terms of quality, achieving a high- quality, high end video production on a small budget is certainly doable.

This is good news for a small or start-up video production company. While still keeping overhead low, you can get video producing cameras and equipment that will allow you to produce videos that are a cut above what people are filming with their iPhones.

Here’s what to look for to get the optimal video production setup:

Best DSLR Camera

There’s a lot that should be considered when buying a DSLR camera for videography purposes.

Will you be shooting indoors or outdoors? What’s your budget? What kind of lens or field of view do you want? If you’re just looking for a good camera at a decent budget DSLR Video Shooter recommends the Canon T3i as the best budget option. [click to continue…]

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I recently tested the Sony HDR-CX260V High Definition Handycam and I was really impressed with it. So I thought I could post a review here to help you. This Sony Handycam comes with a 8.9 MP Camcorder with 30x Optical Zoom which is more than enough for many people’s video needs.

Sony HDR-CX260V

It doesn’t have a hard disk and only has a 16 GB Embedded Memory but it should be fine unless you are going to record hour long videos. And still if you run out of memory, you can copy the videos to an external hard drive even without a PC. And yeah, you will be provided with a USB cable which is built in! [click to continue…]

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One of the few problems with video marketing is that people base its success on the number of views. For example, many marketers will only consider a video successful if it brought in 10,000 views.

video-convert

While views are important because this increases the likelihood that people will come to your website, they don’t mean anything if you can’t convert them. Some of the most viral videos have barely increased a company’s profit margin, so you need to ensure that your videos are actually converting if you want those views to count.

Making Engaging Content

One of the top things that you need to do to convert people is to make engaging content. If your content is boring, stale or it doesn’t deliver, then people will lose interest within a few seconds. This doesn’t mean that you need to make exciting videos, because these videos aren’t always appropriate. For example, if you are using video marketing to advertise your B2B manufacturing plant, then exciting content probably won’t convert your visitors. [click to continue…]

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video marketingVideo marketing is an incredibly effective tool for your website, but it might not be working for you. Some people just have some very bad luck when it comes to creating and marketing videos, but the truth is that most people fail because they don’t know what to do next.

You can’t just slap up a video and hope for the best. You need to take destiny into your own hands and make your video successful.

It Doesn’t Engage

Your video needs to engage, even if your video marketing is targeting a boring niche that most people don’t get excited about. There is a difference between making a video and making an engaging video. The engaging video talks to your viewer’s true concerns. If you are in the B2B market, then don’t just say that you can save people money. Tell them exactly how your service will save them money. [click to continue…]

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Video marketing is now being recognized as a sales tool because studies have shown that the presence of a video improves conversion time and time again across various verticals. When watching a video, viewers get ‘hooked’ which results in more time spent on the site and hence more connection and trust is built in the process.

A recent post from emarketer.com states:

In this growing retail category, video has emerged as a promising platform for apparel marketers looking to build online shopper confidence. Online video adds an element of “touch and feel,” helping mitigate shoppers’ fears that once their purchase is delivered, it may not be what they had in mind.

This is not just in the apparel industry but across all the industries.

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Video Marketing is one of the most important online marketing trends in the last couple of years and its easy to see why. Multiple studies have shown that people are more likely to stay on a web page with video, remember video for longer than they remember text and increases revenue. Video seems to be a no brainer, right?

However, that is all relevant to people who have seen your video and are now interested in your product. Making a quality video after all isn’t cheap and while it can be worthwhile, that is only if people see your video. The real question is how can you get people to see your video in the 1 st place?

The 1st answer people give is “Put it on YouTube”. After all, YouTube is the 2nd biggest search engine on the internet (behind Google), has millions of unique users visiting their site every day and is tailor made for video. The problem is that you are not the only one to come to that conclusion. Every minute on YouTube over 60 hours of video are loaded onto their cloud making it very hard to get found within the clutter. Indeed, over 50% of YouTube videos have less than 100 views.

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Whiteboard animation videos are fairly new to the video marketing world, but their potential for growth has got to be one to begin to take note of. Why have these videos begun to take off in the video marketing world? Their incredibly enticing features lead these videos to be original, memorable, and jaw-dropping.

Originality

With thousands of videos uploaded to hosting sites like YouTube and Vimeo each day, to produce a video that is likely to be seen and become viral becomes increasingly difficult. Because competition for video views is so high, it is important that your video is original, high quality, and unique. Whiteboard animation is definitely a unique video format that many companies have yet to discover. Being that it is not common for viewers to see animations created right before their eyes through video, most viewers are likely to talk about this interesting video medium with others, sharing it through social networks, talking about it, and just curious about it.

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YouTube has silently rolled out a new feature where you can brand your videos using a logo and also promote your channel or a single important video across all your channels. This is great for publishers who focus on a single channel to get maximum views and subscribers. I heard that YouTube has not activated this feature to all the accounts yet, but I have got it for all my accounts. You should go and check in your YouTube settings.

Inside you will be having two options. One for featuring your channel branding across all videos and another for featuring a single video across all the videos. [click to continue…]

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There are two kinds of people in this world: Those who blog and those who don’t. Blogging has become very popular and common nowadays that people will get shocked if you tell them you do not have a blog of your own.

So if you do not have a blog yet, go ahead and do it. If you already have a blog, then there is a good chance that your blog is not yet popular as much you want it to be, so continue reading…

Today, we are going to have a look at the tips and strategies for promoting your blog through YouTube Video Marketing. There are many methods to promote a blog such as social media, guest posts, email marketing but video marketing is now a big piece of the puzzle and you cannot afford to ignore it. [click to continue…]

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In this article, we will look at some of the basic and advanced tools necessary if you want to create a talking head video.

Those who have been following my blog and newsletter for a while would know that I have mixed feelings about talking head videos. Fact No.1: talking head video  on the internet is boring. Because internet is not like TV. Jakob Nielsen in his usability tests and eye tracking tests had proved that it is very hard to keep the user’s attention using a talking head video.

Sometimes just words-and-pictures animated videos (infomovies) are more engaging. A lot of web application’s intros and product presentations are not talking head videos. Take a look at Amazon’s new Kindle Fire‘s Quick Tour Video. If talking head videos were more effective, Amazon would have used it.

But if you are trying to build your own tribe, you need to connect with your audience by showing up. Though I wouldn’t recommend using talking head videos for all the content you produce, creating one for once in a while is definitely useful in establishing the connection with your audience and letting them know that you are a real person behind the pixels.

Say for example, a talking head video in the about page and a few videos where you are just explaining an abstract concept. You can also choose to use talking head video for 10-20 seconds before a presentation or a screencast or infomovie video.  [click to continue…]

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