Logo animation breathes new life into a brand’s identity in a way still images and flat text can’t. Sometimes even just a few frames of animation can engage our audience and can create that extra attention. Take a look at some of our favorite animated logo techniques and learn why they’re so effective.
The Morph
FireFox Animated Logo
This style keeps the viewer guessing. A morphing logo can become absolutely anything, and just when someone thinks they know what they’re seeing, you can jolt them back to attention with a new look. This animated version of the Firefox browser logo turns a swirling blur into a relaxed animal mascot.
