Real-Time Interaction Management (RTIM) systems are designed to deliver users the best offer or next action, based on the current context and their particular needs.
In other words, RTIM solutions are meant to power the anticipated customer experiences that users increasingly expect.
But relatively few systems can smoothly integrate the massive data, broad functionality and quick intelligence needed to provide this split-second delivery of the right thing at the right time. To help marketers sort the players, Forrester Research is out with this quarter’s Forrester Wave report. (Available for free from Pegasystems, which is mentioned in the report, although registration is required.)
Now, four Leaders.