The CHEQ PPC dashboard. Image: CHEQ.
CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search and paid search advertising channels called CHEQ PPC.
With the majority of digital ad spend going to paid search and social platforms, CHEQ says it has seen significant growth in click fraud with nearly one in five clicks proving non-human and/or fraudulent, according to a recent study commissioned by the firm.
CHEQ CEO Guy Tytunovich, a cyber-security veteran who started the company with a team of former defense intelligence engineering colleagues roughly four years ago, says Google, Facebook and other PPC platforms do a good job in fighting fraud, “and yet, there’s still an issue there … because there’s an inherent problem with solving [it] when you’re the biggest sitting duck on the internet.