It’s no secret–B2B buyers are more enabled and empowered than ever before.
But they’re also a little shy…
Before a potential customer reaches out to your team, they have combed through your content, read your blogs, watched your videos, and consumed as much information about your product or service as possible.
In short, they have been avoiding talking to you for as long as they could.
A carefully crafted demo video can speed up the sales cycle, save your sales engineering team hours, and help weed out unqualified leads–inevitably giving your sales pipeline better velocity and improved accuracy.