Is there a right way to buy marketing technology? (Short answer: Yes!)
In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to …
Video Marketing
Learn How to Use Videos to Grow Your Business
vmadmin Archive
14 of the Best and Worst Video Trends From the 2010s
February 27, 2020·6 min read An entertaining look at the good, the bad, and the ugly of video …
Facebook blocks mobile app advertisers from using device-level data
Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile …
How to Make a Documentary: A Step-by-Step Guide to Filming Like a Pro
February 24, 2020·13 min read Should your brand learn how to create its own mini documentary videos? Learn …
How to tackle rising Facebook CPAs
SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers …
Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth
February 13, 2020 Marketing, sales, and customer service teams embracing new approaches to using video content to cut …