More than two decades into the data-driven marketing revolution, the industry is still awash with vanity metrics. You see it everywhere: From salespeople boasting about total calls booked to marketers citing views and clicks as a sign of success.
But, not everyone falls for it. There is a class of marketer and sales professional out there who know nothing matters but leads won and deals done, and to whom views are only useful in concert with bottom-line KPIs.
If you belong to that class – and many of our readers do – we think it’s high time you earned an award! So you will apply, won’t you?
Announcing the Video in Business Awards!
The Video in Business Awards are for all you revenue marketers and salespeople who are using video strategically through the customer lifecycle and measuring it.