If you’ve already seen the 2018 Video Benchmarks Report, you know that video creation is growing more competitive. Companies are producing more videos in more formats for more channels. They’re grappling with ever-dwindling attention spans in increasingly creative ways, such as with advanced analytics.
From the benchmarks, you can see how other marketers are performing. You’re probably also thinking to yourself, “I don’t want to just be average!”
Indeed. That spot is already taken by, well, most teams. Here’s your step-by-step guide for how to beat the benchmarks: