Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its …
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Call Analytics tools in the spotlight: Marketing’s unsung heroes
As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much …
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
“We experienced a significant reduction in the demand for advertising, as well as a related decline in the …
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It …
What should you expect from a B2B Marketing Automation Platform?
Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as …
Pro Tip: It’s time to evaluate your martech budget
With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important …