Can CCPA, GDPR compliance help marketers exceed consumer expectations?
More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience in …
Video Marketing
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Online Marketing Archive
Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences
Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom …
Instagram launches @shop account to boost interest in shoppable posts
Instagram launched a new @shop account managed by an internal team that curates shoppable posts from across the …
Spotify is testing voice-enabled ads that let listeners command engagement
Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact …
Amazon advertising growth slowed again in Q1: Does it matter?
Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed …
Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places …