Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad …
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U.S. podcast audiences keep growing, 62 million listening weekly
For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, …
4 vendors land as leaders in Forrester’s Real-Time Interaction Management report
Real-Time Interaction Management (RTIM) systems are designed to deliver users the best offer or next action, based on …
Eyelevel.ai launches contextual ad platform for chatbots
A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a …
Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places …
Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places …