Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds
Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue …
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Twitter to stop offering advertisers access to 3rd party data sources next year
Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, …
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight …
D2C brands are driving up customer acquisition costs – and it’s time to course-correct
A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert …
4 steps to becoming an experience brand
Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and …
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
Location intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for …