How to tackle rising Facebook CPAs
SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers …
Video Marketing
Learn How to Use Videos to Grow Your Business
Online Marketing Archive
Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities
E-commerce provider Shopify reported $505.2 million in revenue for the fourth quarter of 2019 on Wednesday, an increase …
The importance of building brand awareness through Amazon advertising
In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad …
Facebook warns of targeting limitations, says Checkout will take time
Facebook reported another record quarter on Wednesday but warned that privacy regulations will limit ad targeting capabilities and …
Why email marketing should work, and why it often doesn’t
Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle …
Here’s how we prepare for a new decade of marketing innovation
The end of the decade will be here before we know it. And despite prevalent fears about an …