It’s time to think differently: Oracle CX Cloud
“Every function in the front-office has to move faster than they ever have before,” said Rob Tarkoff, EVP …
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Here’s an alternative to cookies for user tracking
For over 20 years, website analytics has leveraged the use of persistent cookies to track users. This benign …
The importance of valuing latent orders to successful Amazon Sponsored Products management
Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six …
Rethinking progressive profiling to find out what’s happening with your customers now
Three years ago – remember three years ago? When life was normal, and we could eat, shop and …
When will we return to in-person events? Answer our survey
Sure, virtual events are all the rage, but the prevailing sentiment about in-person conferences, trade shows and networking …
Ad fraud prevention firm CHEQ enters PPC market
The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its …
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