NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
Location intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for …
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New Nielsen service offers podcast audience insights for advertising
Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such …
Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day
Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, …
Instagram launches @shop account to boost interest in shoppable posts
Instagram launched a new @shop account managed by an internal team that curates shoppable posts from across the …
Spotify is testing voice-enabled ads that let listeners command engagement
Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact …
Amazon advertising growth slowed again in Q1: Does it matter?
Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed …