Becoming customer-centric: A tale of a NextGen MO organization
In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of …
Video Marketing
Learn How to Use Videos to Grow Your Business
Online Marketing Archive
Human-computer interaction and digital advertising
Consumer interaction with content used to be a straightforward process. There was a simple set of delivery vehicles …
Marketing Day: YouTube Music, B2B influencer marketing & Microsoft Audience Network
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places …
YouTube’s new streaming music service to start rolling out this week
Starting Tuesday, YouTube will be rolling out its YouTube Music platform, the site’s new streaming music service. According …
60 Minutes segment: Google is a monopoly without question
In last night’s widely anticipated “60 Minutes” segment on Google, the program asks, “How Did Google Get So …
2018: The year of influencer marketing for B2B brands
Total brand spending on influencer marketing was $81 billion in 2016 and is projected to reach $101 billion …