YouTube to phase out exact counts for public-facing subscriber numbers
YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning …
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SurveyMonkey Audience expands offering, helping marketers gather deeper insights
SurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various research use …
Consumers believe brands benefit more from personal data sharing than they do
There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help …
Twitter to stop offering advertisers access to 3rd party data sources next year
Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, …
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight …
D2C brands are driving up customer acquisition costs – and it’s time to course-correct
A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert …