Small agencies brace for impact, but say remote work isn’t slowing them down
Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability …
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The cross-channel stress test – election year communications
Believe it or not, the internet has played a role in U.S. elections since 1996. That year all …
Social shorts: TikTok’s new ‘Transparency Center,’ VSCO rolls out new video tool, YouTube allows certain coronavirus ads
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs …
Is there a right way to buy marketing technology? (Short answer: Yes!)
In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to …
Facebook blocks mobile app advertisers from using device-level data
Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile …
How to tackle rising Facebook CPAs
SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers …