Is your business ready to start using LinkedIn Ads?
When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other …
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Here’s how to use the new Microsoft Ads Audience Network Planner
In March, I wrote a post about setting up a Microsoft Audience Ads campaign. I want to take …
Martech Spotlight: How Kenshoo does digital commerce ad management
Kenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics and product-driven data with optimization technology. Advertisers …
How a CDP can help reduce ad spend, drive revenue and build trust with customers
As brands are forced to go all-in on their digital efforts in light of COVID-19, the need to …
Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its …
Call Analytics tools in the spotlight: Marketing’s unsung heroes
As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much …
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