The experience economy isn’t just about pop-up shops and Instagrammable wall quotes (although both of those are big trends). B2B buyers are demanding more human, personalized experiences at every touchpoint from search to purchase to support. As their needs evolve, so too must the industries serving them. Financial Services, real estate, and retail – traditionally laggards in innovation – are being forced to adapt.
Here are ideas on how to use video to capture an audience’s attention, build trust, and deliver more personal experiences.
1. Banking and Financial Services
Customer experience is important in every sector, but it’s often overlooked in traditional industries such as banking and financial services.