A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of contextual conversational ads.
Eyelevel.ai’s platform is compatible with Facebook Messenger, other messaging apps like Line and Telegram, SMS, mobile web and Android/iOS apps. In a typical use case, the user is interacting with a publisher’s chatbot, while Eyelevel keeps an eye out for key phrases in a given context.
Like recommendations from the conversational app. If, for instance, a conversation with an Expedia chatbot turned to the need to get a pocket-sized umbrella for a trip to London, Eyelevel can bring up a slide carousel of umbrellas for sale online.
The media options depend on the messaging app, said co-founder Ryan Begley in an interview, and range from still images to gif animations or video clips.