Facebook is giving more Instagram developers access to AR camera features

Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference.

Facebook just renamed its Camera Effects Platform as Spark AR and announced it is expanding the platform to more developers on Instagram. Developers can now apply to join the larger closed beta program.

Why marketers and influencers should care

Spark AR allows developers for brands, marketers and influencers on its platform to create augmented reality camera effects. By expanding its beta program for Spark AR to Instagram, more brands and marketers be able to test AR camera effects for building more interactive marketing experiences.

“We want to put the power of Spark AR on Instagram in the hands of a wider variety of individual developers,” writes Facebook on its Developers blog.

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