Facebook warns of targeting limitations, says Checkout will take time

Facebook reported another record quarter on Wednesday but warned that privacy regulations will limit ad targeting capabilities and slow the future revenue growth. The company announced $21.1 billion in revenues for the fourth quarter of 2019, a 25% increase year-over-year. Advertising, which continues to account for nearly all of Facebook’s revenue, reached $20.7 billion, also a 25% increase from the fourth quarter of 2018.

The company reported daily active users (DAUs) on the platform reached 1.66 billion – up 9% increase from the fourth quarter of 2018. Likewise, monthly active users (MAUs) grew by 8% year-over-year, reaching 2.5 billion. Facebook doesn’t report separate figures for its other properties, Instagram, WhatsApp, and Messenger, but estimates that approximately 2.3 billion people used at least one of its services on a daily basis in December, and that approximately 2.9 billion people were active on a monthly basis.

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