Global email benchmark report finds email isn’t dead – it’s essential

Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing email recipients and senders. The report found that 95% of Gen Z and Millennial respondents stated that their personal email — notably not their work email — is essential to their daily lives.

The study also examines factors including open rates, send frequency, personalization and different media types to provides monthly engagement data from over 60 billion emails.

Why we care

Over the past couple of years, you  have likely heard — or become familiar with — the phrase “email is dead.” A quick Google search for phrase populates nearly 2 billion links to predictions that the channel is dying. The reality is quite the opposite; email notoriously averages strong return rates and helps brands establish relationships with their customers.

Across all age groups in the U.S.

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