Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries.
Government organizations topped the list as having the highest open rates of over 30% — an increase of nearly 11% over the course of 2019. The Automotive and Aerospace industry had the lowest open rates of only 12.6%, down from 17% last year. Volkswagen promoted the facelift Caddy Panel Van and Caddy Maxi Panel Vans.
Why we care
For marketers, the ability to measure the effectiveness of your brand’s email marketing program is essential for successful campaigns. The report provides insights that will help organizations understand how they match up against their peers and competitors across different industries, highlighting key areas for growth in email marketing programs.