How a CDP can help reduce ad spend, drive revenue and build trust with customers

As brands are forced to go all-in on their digital efforts in light of COVID-19, the need to tie-together customer data is more urgent than ever.

“The current environment is one of the most challenging and interesting times for managing customer experiences,” said Elizabeth Marshall, director of solutions consulting for the CDP solution Tealium. According to Marshall, customer expectations are high and traditional consumer engagement trends are changing rapidly — forcing brands to adopt a digital-first approach.

“This is clearly been exacerbated by the COVID-19 world we’re all living in, and we’re seeing a dramatic escalation of human behavior dynamics,” said Marshall, “Another major accelerator: People are figuring out how to do things digitally that they were uncomfortable with previously.

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