“Defining your target market is one of a marketer’s most important tasks.”
One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. Video is one of the fastest-growing types of marketing content and with good reason; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).
For many marketers, buyer personas are the key to making better video content, but what are they?
A buyer persona is a semi-fictional representation of a business’s ideal customer, based on existing data and market research. There are several reasons why you should use them.