How to clean up your branded YouTube channel

“Build it and they will come.” It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel.

Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Today, we’re going to dust yours off.

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