Not everyone has the guts to use Youtube as a platform and become a Youtube star. You are either camera shy or not confident enough to speak to your audience.
If you have mustered the courage to use this intimidating platform, then you may be on your way to earning a boatload of money.
You may ask yourself, how to make money on youtube? There are ways to earn six figures from ad revenue alone. There has been growth in this area with Youtube reporting that users earning over $100,000 has gone up by 40% annually. There is also a 75% increase in channels that have more than a million subscribers.
More and more people are giving up TV and are switching to viewing video content using their mobile devices. Brands are now spending a large portion of their marketing budget to reach this huge audience.
Youtube is considered a bigger market for online influencers than Instagram. Brands have fallen in love with Youtube because it’s a more cost-effective platform compared to paying for likes and followers on Instagram.
Youtube is dominated by homegrown celebrities like Jenna Morey aka Jenny Marbles, and Mariand Castrejon Castaneda aka Yuya.
Instagram, on the other hand, has mainstream stars as influencers like Beyonce, Ariana Grande, and Selena Gomez. Youtube also has many gamers who have millions of followers. The world’s highest-paid Youtube star is Daniel Middleton, DanTDM is a 26-year-old Brit who gained his fortune by posting videos playing Minecraft. He has an annual income of around $16.5 million. He went on a four-night international tour that sold out with the Sydney Opera House as a venue.
How do you make this much money from Youtube? There are four income streams that influencers rely on like: ads, sponsors, affiliate marketing and the ever-reliable goods and services.
Instagram does not share ad dollars with clients like Youtube.
There was a time when anyone can enable the “monetization” setting on his or her Youtube account and get ads on their videos. This means that they can earn a fraction of a cent for every view or click on their content.
This all changed when Google announced that new standards would be put in place for users to merit those ads.
You now need to be accepted into the Youtube Partner Program so that you can monetize your channel. This will require you to have a minimum of 1,000 subscribers and 4,000 hours of watch time in the past year.
Your content will also be monitored closely for inappropriate content. Youtube has also given members of “Google Preferred” a warning that their content will be scrutinized carefully. This group of popular channels makes up the top 5% of Youtube’s most popular.
This new directive stemmed from the Logan Paul controversy and the issues about ads running content that is sexually explicit and extremist.
A major backlash followed these new parameters, but those who lost monetization were not earning that much to begin with.
Majority of channels make around $1.50 and $3 per thousand views based on content and audience. Google won’t give you a paycheck if you are earning less than $100 which is around 50,000 views.
This is a hard number to reach especially for newbies. If you expect to earn from the platform, it will take hard work to grow your numbers.
Success on Youtube takes time and dedication. Kelli Segars of Fitness Blender spent 2 years of posting workout videos every week to reach 5 million subscribers and quit her day job in 2010.
Fitness Blender workouts were the perfect place for ad placements because they had water breaks during the routine which makes ads less intrusive to the user experience.
Viewers of Fitness Blender workouts even find relief when ads pop up so that they can catch their breath and take a break from the workout. Fitness Blender now has a no-sponsor policy which their audience appreciates. They now have a loyal bunch of customers who are willing to pay for different workout programs and meal plans being sold on their website.
Sponsors And Affiliates
Other Youtube members make a good portion from sponsorships and affiliate marketing. This is done seamlessly on the platform, anyone can include links to products in their video’s caption.
When a buyer clicks on the link and buys a product, the Youtube channel gets a small portion as an incentive.
Sponsorships are where big money is made. Large brands are not looking at channels who have 200,000 to 300,000 subscribers and views of 10,000 to 20,000 per video.
When top brands connect with top influencers on Youtube a budget that ranges from $50,000 to $100,000 is expected. Influencers can get paid $100,000 to $200,000 for a single video plus the ad revenue from the million views they get.