As anyone who’s ever checked out a “spacious two bedroom” in New York City and found it was just a shoebox knows, real estate photos aren’t always accurate. And consumers and buyers know it. Snapshots alone can’t really convey light quality, neighborhood vibe, or character. If your property has all those things going for it, you ought to show them off. You ought to use real estate video.
The same way photography and the internet supercharged MLS networks in the 1980s, so video is transforming the business today. It’s allowing brokers, realtors, and agents to show, not tell, and to make a connection from half a world away.