When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it.
I mean, where else can you specifically target key decision-makers based on the size of their business, industry and all kinds of other handy criteria?
On LinkedIn, over 690 million professionals eagerly share all kinds of information about themselves. They come to the platform looking to learn, share, and discover business opportunities.
It’s a B2B marketing wonderland.
The only problem is, advertising to decision-makers on LinkedIn isn’t nearly as straightforward as marketing to consumers on Facebook is. So, while LinkedIn Ads seems like a dream come true for B2B businesses, for many, it can be hard to turn all of that potential into a profitable reality.
In years past, LinkedIn Ads itself only made things more difficult for B2B marketers.