“Every function in the front-office has to move faster than they ever have before,” said Rob Tarkoff, EVP of Oracle CX Cloud and Oracle Data Cloud.
Marketers are trying to do more with less even though the imperative nature to be customer-centric becomes ever stronger. Tarkoff was delivering the keynote at the virtual Oracle Cloud CX summit.
“It’s time to think differently,” he said, in a time when consumer spending is down, the future is uncertain, and digital engagement is of ever-increasing importance. What elevates Oracle’s customer-centricity capabilities above its competitors, said Tarkoff, was the concept of “guided intelligence”: leading the individual consumer, hand-by-hand, through each step of their journey. The ability to do this is powered by Oracle CX Unity, the customer intelligence platform launched last fall.
Customers approach brands differently.