Attribution platform Kochava is out with its first ranking of the top 20 mobile ad networks, The Traffic Index, which it intends to make available quarterly. [Free; registration required.]
In order, its top 20 networks are:
- Unity Ads
- Bing Ads
How the ranking was determined. The ranking is based on four metrics relating to ads that drive app installs, which is mostly what Kochava measures and assigns credit for.