Marketing Day: B2B SEM, AdWords script for underperforming ads & Better Business Bureau reviews

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics
    May 18, 2018 by Pamela Parker
    Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX West.
  • Pause underperforming ads with this updated AdWords script
    May 18, 2018 by Daniel Gilbert
    If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best.
  • Better Business Bureau reviews are complex.

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