Marketing Day: Google’s AI services get a boost, LinkedIn overhauls Campaign Manager, & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • 8 ways to use content to skyrocket user engagement
    Jul 26, 2018 by Kristopher Jones
    Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users.
  • 4 must-do’s for marketing budget planning
    Jul 26, 2018 by Digital Marketing Depot
    The budgeting process is usually frenzied and full of important moving pieces, especially for marketers. Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done.

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