Marketing Day: SMX West, new Instagram feature, optimizing for attention

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • 10 reasons you need to attend SMX West
    Jan 10, 2019 by Marketing Land
    For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to join us… 1. Actionable tactics from experts. Get proven, actionable tactics from industry leaders working at companies like Google, Microsoft, IBM, SurveyMonkey, and many more.
  • Here’s how brands can leverage social returns in 2019
    Jan 10, 2019 by Penny Wilson
    A good first step to getting noticed in 2019 is to recognize ad money has to be combined with the equivalent investment in time, creativity and targeting savvy.

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