Marketing Day: Snapchat’s new platform, Microsoft helps retailers & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Reducing the time it takes to write meta descriptions for large websites
    Jun 14, 2018 by Paul Shapiro
    The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.
  • Finally! The 800 million ways Facebook gets serious about local business
    Jun 14, 2018 by Adam Dorfman
    Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products.

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