Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- YouTube’s new streaming music service to start rolling out this week
May 21, 2018 by Amy Gesenhues
YouTube Music will include skippable and non-skippable in-stream ads.
- 60 Minutes segment: Google is a monopoly without question
May 21, 2018 by Greg Sterling
The segment promotes an image of the company as thuggish and market-manipulating.
- Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network
May 21, 2018 by Digital Marketing Depot
The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network.