Martech Spotlight: How Kenshoo does digital commerce ad management

Kenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics and product-driven data with optimization technology. Advertisers have access to product-driven campaign management at scale. Features such as bulk creation, automated actions and keyword management provide a way to control complex Amazon Advertising programs.

Target customer

Enterprise B2C and B2B marketers, including brands and their agencies.

Platforms and ad types/formats supported

Amazon (Sponsored Products and Sponsored Brands), trial access to other emerging retail publishers, Facebook / Instagram, Pinterest, Snapchat, Google, Microsoft, Verizon Media, Apple Search Ads, Yahoo Japan, Yandex and Baidu.

In addition, reporting for Amazon Sponsored Display and Amazon DSP (programmatic Display and Video) is supported.

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