McDonald’s latest tech move aims to bring voice-based, conversational ordering to the dining experience

McDonald’s Corporation announced that it has entered an agreement to acquire voice-based technology provider Apprente, marking the company’s second tech acquisition this year. In April, McDonald’s bought personalization and decision logic technology Dynamic Yield which it plans to have working in all U.S. and Australian drive-thrus by the end of this year. These moves indicate that the fast-food chain is ready to deliver a tech-driven dining experience to its customers.

The Apprente team will join McDonald’s Corporation as the founding members of an internal group within McDonald’s Global Technology Team called McD Tech Labs. According to McDonald’s, it expects to grow its presence in Silicon Valley by hiring additional engineers, data scientists and other advanced technology experts.

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