Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through the Bing Ads platform. We’ve now received more information about the beta, including some workflow screen shots that help give more color to the new Microsoft Audience Network.
This is an evolution of the Bing Audience Network and Bing Native Ads which launched in beta in 2015 to extend the reach of US search campaigns to MSN.com. The new offering leverages artificial intelligence, new data sources for audience targeting, additional levels of control, expanded inventory and responsive ad formats.
Microsoft Audience Network (MSAN) encompasses native ad inventory on MSN.com, Microsoft Outlook and the Microsoft Edge browser, as well as syndication partner sites with what are now called Microsoft Audience Ads.