CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service.
Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active.
For programmatic campaigns, NCS said the service can help buyers optimize ad spend by tapping into real-time incremental sales metrics, allowing advertisers to dial-up or dial-down spend accordingly.
“CPG advertisers face urgent demands to reduce budget waste and optimize for sales outcomes,” said NCS EVP of strategy, Carl Spaulding. “Until now, their only options to improve results were to make changes post-campaign or rely on in-flight media performance metrics not directly related to offline sales.