Optimizing Your YouTube Channel for Search Engines

by Michael

I have noticed many marketers who do not optimize their YouTube channel properly. They do all the optimization for their videos but they leave out their channel in default mode. You have to understand that the channel is like the home page of the website and has more capability to appear on the Search Results both in Google.com and YouTube internal search. I have to admit that even I have been lazy and it took me a long time to get around to optimize my channel. Here’s my channel before optimization…

My Un-optimized Channel

You can see that a lot of stuff is missing here. List of things I can update are…

  1. The title of the channel. I can include something meaningful and keyword rich instead of the default ‘VideoMarketingNET’
  2. Enter a description for the channel
  3. Enter a link in the channel
  4. Change background color for the channel.
  5. Set featured videos style.
  6. Set an image for the profile.

The following quick 1 minute video shows me doing the edits… Make sure to watch in 720P!

{ 8 comments… read them below or add one }

Robert Blake May 27, 2012 at 4:43 pm


Its a major US holiday this weekend, but I quickly wanted to say how much I appreciate your high quality posts on video marketing. Now back to my holiday. :-)



Michael May 28, 2012 at 4:45 am

If you are checking your email and learning something new even on a holiday, then you are on the path to success.


Usuff May 28, 2012 at 2:14 am

I’m one of those guilty marketers that leaves their channel page in default mode, ha ha. It might start inspiring me to make changes. Thanks for posting.


Michael May 28, 2012 at 4:46 am

Good to know that you found it useful :)


Ugh May 28, 2012 at 7:30 pm

Why don’t you show them the REAL way to optimize a youtube channel – instead of these minor (semi effective) changes.


Dean September 7, 2012 at 12:15 am

Glad I have found this blog. I haven’t got a Youtube channel yet, but I have been thinking of ways I could produce a relevant one for one or all of my websites.

If/when I get one sorted, I would need SEO help and this site looks like it will be very useful when I get to that stage.


Dean September 10, 2012 at 6:13 pm

Over the weekend it dawned on me that through my google account I already have a Youtube account, so I have now added all three of my websites to my youtube page as you showed how to in your video.

I haven’t done any SEO on it as such, but at least I have the back links in place now, which is a start.

Thanks for your advice.


Adam Etheridge November 11, 2012 at 6:49 pm

Thanks for the video advice, my Brother steered in your direction & I’ve been able to upgrade my YouTube page, greatly appreciated.


Leave a Comment

{ 1 trackback }

Previous post:

Next post: