Firefly adds mobile device-like targeting to ads on car rooftops
A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to …
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Changing buyer behaviours are transforming traditional industries
The experience economy isn’t just about pop-up shops and Instagrammable wall quotes (although both of those are big …
Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places …
Janrain launches its new Identity Central solution
Janrain’s depiction of a client company’s calls to its cloud platform, over the OIDC (OpenID Connect 1.0) protocol. …
How buyer personas help you make better videos
“Defining your target market is one of a marketer’s most important tasks.” One tool that has become essential …
Marketing Day: Survey for digital agencies, new Instagram shopping features, AMP Story ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places …
Three exciting B2B video trends for 2019
As a product marketer, I tend to talk to a lot of customers. Trying to find out what’s …
Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription
Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that …
