Pinterest has always stood out among its social-platform peers as a community that drives meaningful user engagement. So it’s not surprising that Pinterest users are twice as likely to say their time on the platform is well spent, versus other social networks.
Unlike other social networks built around the immediacy of sharing, Pinterest is a community geared toward planning for future life events—weddings, home renovations, vacations, a new meal plan, or an updated gym routine. Pinning is a visual and aspirational act. And pinners are building a vision board for their futures.