Pinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building Pinterest’s visual search engine and report to CEO Ben Silbermann.
Why you should care
As Pinterest closes in on an IPO date, the social network is beefing up its e-commerce chops. Adding King to the executive mix — an e-commerce technology expert who has been focused on creating “seamless shopping experiences” for companies like Walmart and eBay — should better position Pinterest to compete for social e-commerce dollars and market share.
Pinterest’s focus on e-commerce could be good news for marketers who’d like to see the platform move more aggressively in this area. Recent features for retail marketers include Shopping ads and Shop the Look pins.