Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.”
Among the several channels compared, in-app advertising was also found to be the most effective at delivering in-store customers vs. the web and cross-platform ads. In other words, if you had to pick one platform, it would be in-app mobile advertising.
Cuebiq found the following “visit rates” by platform:
- Web — 3.09 percent
- In-app — 4.21 percent
- Cross-platform (web and mobile) — 4.03 percent
Visit rate reflects the percentage of people exposed to the campaign who later went into a store. The company says these values should be used as a benchmark to evaluate campaign performance and were drawn from data across categories in 2017.
The report also discusses visit rate by vertical.
