Small agencies brace for impact, but say remote work isn’t slowing them down

Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak.

That’s according to a survey of 250 predominantly small agencies (fewer than 30 employees) around the world between Wednesday, Mar. 18 and Tuesday, Mar. 24. It was conducted by Ad World Masters, a platform that matches agencies and clients.

Internal impact on agencies

More than 90% of those working at agencies in North America and Europe were working remotely. When asked how prepared they were to work remotely on a scale of one to 10 with one being “not prepared” and 10 being “totally ready,” the average answer was 8.5. More than 40% answered with a 10.

Remote Work Challenges for Agencies

Source: Ad World Masters (March 2020).

Just over a third (34.

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