Snapchat announces new features geared at creativity, collaboration, partner advertising

Snapchat parent Snap Inc. on Thursday announced a slate of new features designed to help it keep pace in a digital environment that values efficiency, revenue opportunities, and cutting-edge creativity.

Why you should care

Many of the new features enhance the core Snapchatter experience, but with it comes key openings for marketers and advertisers.

Dynamic scanning and enhanced AR brings the Snapchat experience to life with improved movement tracking, new interactive templates via Lens Studio, landmark manipulation, and object scanning. From snapping math problems and movie posters to visualizing new perspectives on landmark locations, brands will be able to deliver targeted content in context for deeper engagement with audiences.

New third-party app integrations via Snap Kit allow users on apps like Tinder, Netflix, VSCO, and GoFundme to create custom partner stories directly from Snapchat.

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