Supermetrics for BigQuery launches on Google Cloud Platform Marketplace

Supermetrics for BigQuery enables marketers to bring together cross-channel marketing metrics in one platform.

Supermetrics has launched a connector for BigQuery, promising a “plug-and-play” solution for marketers to compile cross-channel campaign and analytics data with just a few clicks.

What it does. Supermetrics for BigQuery is designed to bring data from multiple marketing platforms into BigQuery — effectively setting up a BigQuery data warehouse without having to write code or SQL or rely on developer resources.

“This new product complements our existing offering by providing a robust, enterprise-scale data pipeline into the most powerful data warehouse out there, Google BigQuery,” said Mikael Thuneberg, founder and CEO of Supermetrics, in a statement.

Why we should care.

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