If you are not dependent on a required budget and would not have to seek a high level of involvement, the essential tools include a storyboard or a creative concept of the video marketing content developed by a team that consists of the product manager and marketing director of the company.
Then you have the script as a primary tool for guiding the shooting of the video. The script is done by a professional scriptwriter or a documentary film writer. The next toolsets are the props and costumes if these are necessary. These tools enhance the creative aspect of the story. Then you’ll need transport vehicles for a location shooting.
The next set of tools are the cameras which are crucial to the success of the video marketing story. Today, iPhones and Android phones can shoot events due to their HD quality cameras and high megapixels, up to 13 MP or more. Some experts advise the use of digital single reflex cameras (DSLR) with higher megapixels and where the picture variables can be controlled.
Top of the line DSLR cameras (from the most expensive to least) would include the Sony Alpha a7SII, Nikon D810, and Canon EOS 5D Mark III. For a more cost-effective option check out the Canon EOS 7D Mark II, Canon 80D, Nikon 3300, or Canon EOS Rebel T6. The point and shoot Prosumer cameras are the Canon PowerShot ELPH 340. The GoPro HERO5
The top of the line video marketing tools 2018 is comprehensive enough to be able to create a successful video marketing content project. “Top of the line” means the upscale tools, methods, and practices that lead to an audience-acceptable and well-appreciated content. Among these are the production tools, the post-production tools, and the distribution tools.
The top video marketing production tools first and foremost depend on the budget. An upscale budget of $5,000 – $20,000 will give a Professional type of video marketing tools with a professional team using professional camera equipment and editing suites. You’ll get predictable quality results that express essential credibility for your products, although it may not be a standout.
There is a higher level called the Premium category, normally studio-based, using top-level talent, high-end equipment and editing software that tells a compelling story with exceptional results. Cost is $25,000 – $50,000 per 1 to 2-minute video. If you want to be exceptional, this is the level to get the tools. You get great quality video, and it’s good for building a product or business’ credibility.
There is an even higher level than Premium. It’s the highest called Hollywood level where film cameras are used with an organized team of a scriptwriter, director, talents, cameraman, cinematographer, excellent film editing, audio enhancement with editing, and studio and van transport. It’s competitive at the best level.
The Hollywood video marketing tools are suitable for the large global firms. Unless you are bright and confident of the need for this tools, the risk is high concerning the costs involved, some $100,000 – $1,000,000 plus for a one to 2-minute video. While the content can be used for high-end advertising or a powerful signature video of a company, or business, it can also be uploaded to YouTube and Facebook.