The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).
More companies are realizing the potential of video and adapting their marketing strategies and budget to incorporate video assets. The process of integration varies between companies but there are many common themes that arise when it’s time for an organization to bring its video strategy to scale.
In a recent session during Vidyard’s Fast Forward 2018 conference, Vidyard VP of Marketing Marcy Dobozy met with representatives from three different organizations to discuss their ventures into video for business.
Glenn Hughes, Video Producer at Gordian talks about why his company chose to use video in their marketing strategy.