For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put another way, 144 million people, or 20 million more people than just a year ago, have listened to a podcast.
Frequency is on the rise, too. An estimated 90 million, or nearly one-third (32 percent) listen monthly, up from 26 percent.
And 22 percent are weekly listeners, up from 17 percent. That’s an estimated 62 million weekly U.S. podcast listeners. The numbers come from Edison Research and Triton Digital’s latest Infinite Dial survey.
Who’s listening? Numbers are increasing among men and women, but men are more likely to be listeners with 36 percent of male respondents saying they listen to podcasts monthly, compared to 29 percent of women.
Podcasts are reaching roughly 40 percent of people age 12 to 24 and 25 to 54.