Video Production Tips: How We Created Our Halloween Video

For Halloween, we launched our first ever TV show/theme song/90’s revival parody with the Vidyard Family version of the Addams Family. Holiday videos are kind of a tradition at Vidyard, but this video outperformed any of our previous videos by leaps and bounds.

If you weren’t lucky enough to see it when it was first released, here it is again.

As a marketer who loves to utilize video – I thought I’d sit down with our video team after the shoot to find out just how they accomplished some of the cooler aspects of this video. Here’s what I learned about video <span class="glossaryLink cmtt_Video Production" data-cmtooltip="

The production stage of video involves the filming process. It’s what happens after the creative brief and planning process has finished, and the videography team is finally ready to press record, and before editing.

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