Video Sitemaps For WordPress Blogs – How To Increase Traffic To Your Embedded Video Posts

by Michael

In this article I will explain to you how you can get more search engine traffic to your WordPress blog by using Video Sitemaps. Also, you can actually get video results in the search engine by hosting the videos on your own server and by submitting the Video Sitemap to Google. This is something that I do and as a result, the amount of traffic to my blog has increased substantially.

Back in 2007, Google introduced us to something called ‘Google Universal Search’. What this changed was that no longer would just text content show up whenever you performed a search using Google but now it would also show videos and images in the search results. Before, if you wanted to search for an image you had to click the ‘images’ button but now however, Google includes everything in the main search result which means that videos will be receiving more traffic.

As you may know, Google uses “spiders” to “crawl” websites to find any new content that may have been added. However, Google recommends that website owners should use XML sitemaps to inform Google of any new content on their website. These sitemaps are usually submitted through the Google Webmaster Tools (if you don’t have a Gmail account, you can get one and then you will be able to sign up and use Google Webmaster Tools.)

In the beginning of this article I promised you that I would explain how to increase your traffic using video sitemaps. Well, I will and I’m now going to introduce you to the 6 steps that you need to take in order to get more traffic to your videos and as a result, get more traffic coming to your blog.

The 6 Steps To Increasing Traffic To Your Blog Using Videos:

1. The first step may be obvious, but the first step is creating a video. You can record and create a video using your digital camera, your webcam, a video camera, your iPod Nano etc. If you for some reason don’t want to appear in a video or if you don’t want to create a video using the methods above, you can always use software tools such as Camtasia Studio, Jing Project or ScreenFlow if you are a mac user. If you want, you can also create videos using photo slideshows. You can create these using Microsoft PowerPoint.

2. The next step to take is converting your video into an FLV format: For example; you can do this with Camtasia Studio if you are a user. If you do not own any software that can covert various video files into an FLV format, you can use blip.tv (http://www.blip.tv/.) There you can upload your video and then they will convert the video into an FLV format for you and then you can just simply download your video from their website. If you want, you can delete the video that you uploaded after you have downloaded it onto your computer. From what I’ve personally seen, it seems that the end result when using blip.tv is very good, in fact it’s often better compared to the end result when using a software tool.

3. If you want people to land on your website when they click on your video in the search engine result, you will have to upload the video onto your own server. It can’t have been uploaded using a video sharing website.

I also don’t recommend that you host your video using the same host that you use for your own website because videos can take up a lot of bandwidth. If you’re using up too much bandwidth and if you are using a shared server your hosting company can get a bit cranky and they may even decide to close your account.

I recommend Amazon S3 for hosting videos. Amazon S3 is an online storage web service and the good thing is that you only pay for the amount of bandwidth that you use; there is no monthly fee or initial fee to pay.

4. In this step you have to embed the FLV video into your WordPress blog. There is a WordPress plugin called ‘FLV Embed Plugin’ and this plugin makes embedding FLV videos into your blog very simple and easy. When using the plugin, the only thing that you have to do is give the destination of your FLV video and your video will then magically appear on your blog!

5. In step number 5 you have to create a Video Sitemap. Fortunately, the FLV Embed Plugin has a feature which will create a video sitemap for you which again makes it very easy and simple for you.

As you can see in the picture above, the Video Sitemap displays the title of the post where you got your video, the description of the post, the thumbnail of the video etc.

6. Finally, the last step! The Video Sitemap must be submitted to Google. You can do this by getting a Google Webmaster Account if you don’t already have one. You can do this by visiting Google Webmaster Tools. After you got your account you will have to verify your website and then you can submit your Video Sitemap to Google.

Below is a picture that shows you how my Google Webmaster login looks like. In the picture you can see that I have submitted my Video Sitemap, “videofeed.xml”, and you can see that I’ve so far created seven videos for my blog as you can see by looking at the number seven displayed in the “URLs submitted” column. You can also see that seven videos have been indexed in Google.

So far I’ve been receiving a great amount of traffic from three of my seven videos and I will continue to create more videos for my blog. Google loves videos and so does the people using Google so it’s a good idea that you start focusing on increasing traffic to your blog with videos.

{ 2 comments… read them below or add one }

Sven @ OutsourcingPtifalls.com August 29, 2010 at 6:36 am

Hi Deepack,

thanks for the notification about your new blog! Seems to be a valuable ressource for sure!

One note: You mention to host your videos on YOUR server and then you recommended S3, haha. This is what I do in future:

I USE TWO VERSIONS OF THE VIDEO!

One will be hosted on my server and one goes to S3. Then I create a layer with CSS and show only the S3 version to the users. Might increase page load a bit, but who cares (OK, Google does ;-)). If you don’t have too much traffic, you might go with hosted only to achive the results mentioned above.

Again, thumbs up,
best
Sven

Reply

Michael August 29, 2010 at 3:50 pm

I think it is always a good idea to go for s3 considering the long term. I meant S3 when I said your server!

Also when you use the Tantan S3 plugin for wordpress, the copy of the video is automatically stored in your server before it goes to S3 server. Saves some man hours (I mean minutes :) )

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