You’ve put a ton of effort into planning, filming, and editing your video, and you’re confident it’s great content that viewers will love. But what if they never get a chance to see it?
Your video thumbnail is the gateway to your content. Like a movie poster, it should convey everything a potential viewer needs to know to compel them to watch.
Sure, your video platform will generate an automatic thumbnail for you. But would you go to see a movie if the poster was just a random (and possibly blurry) frame from the film?
Perhaps it’s no surprise that 90% of the top-performing videos on YouTube use a custom thumbnail.