The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.”
The charter follows a data manifesto issued by the organization earlier this year.
Last year, programmatic advertising platforms were schooled both verbally and financially by brands, most notably by Proctor & Gamble, which pulled millions of advertising dollars from YouTube because of brand safety concerns.
WFA worked with Proctor & Gamble and companies such as Unilever, Mastercard and Diageo, as well as advertiser associations in the US, China, Japan, Germany and France, to produce the charter.
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