Life is tough for modern salespeople. Today’s sellers are facing longer, more complex sales cycles than ever before and buyers that are harder than ever to reach. Not to mention that the idea of buyers and sellers undertaking a single, harmonized journey is a distant memory: buyers frequently come armed with their own research and preconceptions, and it’s up to salespeople to keep up as they jump around to different points in the sales cycle.
But don’t despair—the good news is that using video at strategic points throughout your sales process can help accelerate your sales cycle, ensure buyers and sellers are on the same page and boost closing rates. Doug Davidoff, Founder and CEO of Imagine Business Development, shares his video strategy.