Why Whiteboard Animation Videos Work

by Deepak

Whiteboard animation videos are fairly new to the video marketing world, but their potential for growth has got to be one to begin to take note of. Why have these videos begun to take off in the video marketing world? Their incredibly enticing features lead these videos to be original, memorable, and jaw-dropping.

Originality

With thousands of videos uploaded to hosting sites like YouTube and Vimeo each day, to produce a video that is likely to be seen and become viral becomes increasingly difficult. Because competition for video views is so high, it is important that your video is original, high quality, and unique. Whiteboard animation is definitely a unique video format that many companies have yet to discover. Being that it is not common for viewers to see animations created right before their eyes through video, most viewers are likely to talk about this interesting video medium with others, sharing it through social networks, talking about it, and just curious about it.

Memory Recognition

As most of us can tell from experience, it is a lot easier to learn something when it is presented to you visually and vocally, than just with text you might read from a textbook or instructional guide. Video is a way that users can be taught through visuals and voice without being present for the lesson, speech, or presentation. Taking this a step further, whiteboard animation videos make memory retention and learning easier with the use of animation production. The brain stores information through visuals and text, and with the use of whiteboard animation, the steps for storing information get that much easier. Whiteboard animation is also created right before the viewer’s eyes, so as they are taking in the information, they are seeing it come to life and develop. This gives viewers a full grasp and understanding of the information being presented.

Increasing Viewer Dwell Rate

With new updates coming out for YouTube, we have seen that there are algorithms that work to measure the amount of time a user watches a video. Having a high dwell rate is essential for video SEO, as it shows that the viewer was engaged enough to watch the video for a long period of time, hopefully to the end. Whiteboard animation videos help increase the viewer dwell rate because of the high engagement rate of the videos. These animations, as explained above, are unique and different from other video mediums people are familiar with, therefore keeping the viewer enticed enough to feel the need to view more of the video.

Whiteboard animation videos are fairly new to video marketing strategists and companies, but their future is seen to be the start of a trend, as many people see the engaging factors that whiteboard animation produces. Feeling a little skeptical? Don’t take my word for it, check them out for yourself.

This is a guest post by Alecsy Christensen from ydraw.com, a whiteboard animation video production company.

{ 3 comments… read them below or add one }

Robert November 2, 2012 at 9:38 am

They certainly do, i have a serious of videos about wisdom and i’ve used my whiteboard to capture peoples attention as i explain visually and obviously verbally. There powerful ways to capture the traffic on YouTube and push out the short video format

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PLR Ron November 16, 2012 at 10:37 pm

I’ve been seeing more and more “drawings” or white board video’s these days and always wondered if they were effective.

It really makes sense when you bring up increasing the views, as I can see how these could keep the visitors attention better. Never really thought about that.

Thanks Alecsy for the post!

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George February 28, 2013 at 9:18 pm

Great article and observation of a new trend. I think memory recognition is a big part of it. When I was younger I used to enjoy watching people draw, it was fascinating and relaxing. Whiteboard videos have a similar effect, it’s fascinating to see the illustrations happen before your eyes.

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